同一屋簷下的品牌

無意中發現，原來不少香港各大超級市場售賣的丹麥曲奇餅品牌，包括數十年來賣到街知巷創者聞的「藍罐曲奇(Kjeldsens)」、十年前較為常見的「Royal Dansk」以及過年過節於惠康有得售賣的「Danish Maid」或「Riberhus」，全部都是由丹麥企業「Dansk Cookie Industri A/S (DCI)」(http://cookies.dk)製造。

換句說話，其實我們不知不覺地幫襯同一間公司買丹麥曲奇餅。

老實話，筆者近數年很少食藍罐曲奇餅。但亳無疑問，亦對「家傳戶曉」的品牌留有一份好感。

唔講可能大家唔知，原來一些著名日式食品品牌的香港特許經營權，例如日式西餅連鎖店「東海堂」、壽司連鎖店「千両」、「元気壽司」，都是由美心集團(http://www.maxims.com.hk/tc/main.asp)包辦。

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藍罐曲奇製造商DCI的官方簡介
Dansk Cookie Industri A/S (DCI) is one of the biggest cookie companies in the world and a major international player in the industry, with two state-of-the-art factories and corporate headquarters located in Denmark.

DCI produces butter cookies for the international export markets, dealing with customers in more than 120 countries, and with subsidiaries in the USA, Hong Kong/China and Russia.

DCI can trace its history as far back as 1890, and is a result of a merger between Kjeldsens and Dansk Biscuit Company in 1993. The company has gone through many changes over the years, and is now a highly efficient, strategy-focused company that is fully dedicated to our core values.

Kjeldsens (藍罐曲奇)
Our premium brand is Kjeldsens Butter Cookies in a blue tin. These cookies are made from natural ingredients and pure butter, and are still baked according to the original recipe from 1933.

In Hong Kong and China, 90 percent of the population know our Kjeldsens brand. These delicate cookies are popular gifts at the Chinese New Year. The Chinese New Year is the longest and most important celebration in the Chinese calendar, and people can take weeks of vacation time off work to prepare for and celebrate the New Year.

Royal Dansk
Royal Dansk Danish Butter Cookies might well be the best-known cookies in the world. In recent decades, this brand has seen tremendous growth in sales in the North American market growth in our other export markets as well.

The foundation for this growth is our meticulous approach to production – using the finest ingredients, stringent quality control and exclusive packaging. These core production principles help distinguish the entire range of Royal Dansk products from the generic market.

其他品牌 (Danish Maid、Riberhus)
DCI offers a wide range of other classic brands in tins, including Ripensa, Queens, Riberhus, Copenhagen and Danish Maid. These brands all share a very high quality and excellent traditional taste.


現代的藍罐曲奇


Royal Dansk